IDEXX DESIGN WORK

VETIVERSE ARTICLE IMAGERY

Conceptualized and designed editorial imagery for The Vetiverse, a digital magazine curated to veterinary professionals.

VEHICLE WRAP

For the design of the vehicle wrap I collaborated with my creative director in order to conceptualize a design that captured the new IDEXX brand, was easily identifiable, links IDEXX to pets, evokes pride in IDEXX employees, and shows IDEXX as premium and confidence-inspiring.

Through this thinking we delivered a premium BMW-like design that employed graphic elements leaning forward with pet profiles facing front, not only moving forward when the vehicle is driving but also moving forward with the brand and the promise that IDEXX products and services give pets longer and fuller lives.

Creative director: Rob Rich
Art director/designer: Hayden Jones
Vehicle wrap: Welch Sign