IDEXX PRODUCED WORK

REFERENCE LABORATORIES SOLUTIONS CAMPAIGN

For the IDEXX Reference Laboratories Solutions Campaign we collaborated in positioning and conceptualizing this body of work around the point of view that IDEXX Reference Laboratories is more than a lab, partnering with veterinary practices as an extension of their practice in order to deliver comprehensive test results, uncover inefficiencies, and better clinical outcomes.

This body of work consisted of landing pages, thank you pages, emails, social posts, banner ads, a print ad, and pdf downloadable content where we were not only promoting the IDEXX Reference Laboratories but also rolling out the new IDEXX brand.

IDEXX supplies veterinarians with products and services that aim to make the lives of pets better through tools, technology, and insights like diagnostic equipment, laboratory testing, and learning resources.

Creative director: Rob Rich
Art director: Tony Capozzi
Copywriter: Ricky Mahoney
Designer: Hayden Jones